Latest News from Fondazione Altagamma
The 2013 Altagamma Observatory, the annual meeting that provides a snapshot of the world luxury lifestyle industry, kicks off this year with the round table conference: "Milan and creative excellence". Where the revival of Milan equates to the revival of the entire country and its most distinctive and successful qualities.
“We wanted to combine our traditional moment of reflection on the luxury markets with a debate on one of the key issues of the Altagamma Foundation Strategic Programme", explained Andrea Illy, Chairman of the Altagamma Foundation, in his opening remarks. “The promotion of Italian excellence begins with an understanding of our value: in order to stand up to global competition, Italian high-end companies must seek to promote our creative, cultural and entrepreneurial heritage. Safeguarding these aspects - which France does very successfully - is only possible if we are willing to work together”.
Knowledge, pride and an ability to communicate are the keys to promoting Italy and its quality products. An ambitious challenge of substantial economic value for the country. This is the basis for a project to create a brand for Milan as the ambassador of Italy's creative heritage, inspired by Altagamma, Camera della Moda, Cosmit and the Milan City Council Department of Employment Policies, Economic Development, Universities and Research. A 4-way project and a concrete example of how working together is no longer just a pipedream but a tangible reality.
The panel discussing this issue, moderated by Severino Salvemini of Bocconi University, included:
Cristina Tajani, Councillor for Employment Policies, Economic Development, Universities and Research of Milan City Council, Andrea Illy, Chairman of the Altagamma Foundation, Mario Boselli, Chairman of Camera Nazionale della Moda Italiana, Claudio Luti, Chairman of COSMIT, and Piero Bassetti, Chairman of Globus et Locus.
The fall in competitiveness of Italy and Milan (which slipped to 19th place in this year's Anholt GfK-Roper City Brands Index) was debated together with the need to recover lost ground and to understand the strengths of our country and culture. Even more so given that the 2015 EXPO will be a prime international visibility opportunity.
During the event, for the first time the Italian ambassadors of beauty, art and culture - and therefore our creativity - were made honorary members of the Altagamma Foundation International Honorary Council. The first to become official members were: Gillo Dorfles, philosopher and art critic; Gualtiero Marchesi, the leading Italian chef of international renown. They were joined by two other illustrious personalities: Michael Ward, Managing Director of Harrods, and Oger Lusink, CEO of Dutch fashion retailer OGER.
The conference continued with the customary presentation of the most comprehensive research on luxury segment trends and forecasts:
- Altagamma Worldwide Markets Monitor, an instrument to periodically analyse the consumption of high-end products in world markets, which has become a reference point for the companies in the segment. Founded on the basis of an analysis of the financial statements of 200 high-end brands of all nationalities and of approximately 500 companies that manage them, this study - drafted together with Bain&Co - is presented each year during the Altagamma Observatory, with an update in the first half of the following year.Altagamma World Wide Markets Monitor
- Fashion & Luxury Insight - Survey on international fashion and high-end listed companies, conducted by Altagamma and SDA Bocconi.
- Food & Beverage Insight - Survey on international food and beverage listed companies, conducted by Altagamma and SDA Bocconi.
- Consensus Altagamma, an anticipatory analysis on trends in the high-end market based on the opinions of the biggest international analysts, drafted by Altagamma Foundation.
- Tax Free Consumption in the European Union, in collaboration with Global Blue.
Making Dreams: Fendi and the Cinema, the exhibition will be held at the Cinema Manzoni from September 21st to October 6th and will be open to the public with free admission.
Monday 16 September saw the Special Opening of LARTE, the concept store dedicated to the Italian lifestyle, conceived by Altagamma and developed by a team of top-level partners from different sectors in accordance with the spirit of the Foundation.
With Davide Rampello responsible for the creative direction and Ermanno Zanini of the Capri Palace Hotel installed as manager, LARTE is a cafeteria, chocolate shop, ‘hosteria’ – in the original sense of a place that ‘hosts’ visitors -, restaurant and shopping centre wrapped up in one: a place that speaks Italian and where every detail represents the epitome of the Italian lifestyle.
The Special Opening was attended by representatives of all of the businesses that participated in the project, as well as those of all other Altagamma businesses, as well as the local authorities (most notably Councillor Cristina Tajani) and various personalities from all kinds of sections of Milan society, underlining the far-reaching nature of the project.
LARTE will be open to the public from 1 October.
On June 27th, Antonio Tajani, Vice President of the European Commission, responsible for Industry and Entrepreneurship, met 70 representatives of the Italian and European fashion and high-end industry at the Principe di Savoia Hotel, in Milan.
Among the themes discussed, the reinforcement of competitiveness in the sector, the protection of Intellectual Property, a stable framework of rules favoring export and innovation, an effective and fair access to international markets, the support to creativity.
In his address speech to the entrepreneurs, Mr. Tajani illustrated the strategy promoted by the Commission since September 2012 to support a key industry for employment and export, an industry that contributes to strengthen the image of European quality, driving other sectors such as tourism.
In the following speeches, respective points of view were expressed by Andrea Illy (chairman of Fondazione Altagamma, Mario Boselli (Italian Fashion Chamber), Michele Tronconi (SMI), Alberto Paccanelli (Euratex) and Armando Branchini (ECCIA).
A study on perceptions of the high-end cultural and creative industries was carried out by TNS Sofres in five EU countries; France, Germany, Italy, Spain and the UK. It was commissioned by ECCIA, the European Cultural and Creative Industries Alliance, as a follow up to a 2009 study.
Results highlight the growing positive image of the high-end industry in two areas:
1. European culture:
European citizens increasingly perceive the high-end industry as an ambassador of European values such as quality, trust, craftsmanship, creativity and excellence. Over 75% of respondents said that the industry is important for preserving expertise and creative professions, attracting visitors and ensuring the prestige and appeal of city centres. These factors undoubtedly contribute to strengthening Europe’s global cultural influence.
2. The European economy:
The high-end sector is becoming more and more significant to the growth of the European economy in the eyes of citizens. Three quarters of respondents said the high-end industry is important for employment, growth and competitiveness; a marked increase from 2009.
On May 20th 2013, at Rizzoli Bookstore in New York City, the launch of the ALTAGAMMA – CONTEMPORARY ITALIAN EXCELLENCE photographic project took place.
To celebrate its 20th anniversary, 65 brands under the Fondazione Altagamma umbrella are collaborating with 10 well-known photo-reporters to demonstrate the essence and style of their various brands with the help of modern photographic art.
These photographers are: Lorenzo Cicconi Massi, Daniele Dainelli, Nicolò Degiorgis, Simona Ghizzoni, Martino Lombezzi, Alex Majoli, Paolo Pellegrin, Lorenzo Pesce, Marta Sarlo and Massimo Siragusa. They are the outstanding representatives of Italian photojournalism and work in a variety of styles. Looking at the mosaic of images that represent products, factories, workers, landscapes and more, we can see the hard work, skills, and passion that make it possible to create products of the finest quality, and to offer high quality services.
The result is a sort of tale of what Italian Excellence is made of: craftsmanship, heritage, sense of beauty, creativity, innovation.
The photographic project includes an exhibition that was first held in December 2012 at Milan’s famous Triennale Design Museum and is currently at the Shanghai Italian Center until June 30th.
Worlwide luxury goods consumption grows for the third consecutive year, pushed by Asia. Confirmed with a some slow down the growth forecast for 2013.
These are the main evidences emerged by the update of Altagamma Monitor and Altagamma Consensus, presented to the media in Milan.
On 29 April 2013, the Shanghai Italian Center welcomed the opening of the ALTAGAMMA – CONTEMPORARY ITALIAN EXCELLENCE photography exhibition.
The Opening Ceremony was organized jointly with Triennale Milano, which presented the Exhibition The truth of materials” and was participated by the Italian Consul Vincenzo De Luca, The General Director of Triennale Museum Andrea Cancellato, the President of ExpoTrade Quan Shen, and the Chairman of Altagamma Andrea Illy, the Vice Presidents Armando Branchini and Matteo Lunelli.
Following the official Ceremony, the exclusive Altagamma event with more than 200 invitees and the press conference took place.
In this stage of the Exhibition, each of the 64 Altagamma companies made or chose the frame for its own photograph, adding a personal interpretation of the image itself, resulting in a creative multiplicity of styles.
During the last General Assembly, representatives from 76 Altagamma companies elected a new president, Andrea Illy, the successor of Claudio Luti, who served as president of Cosmit since October 2012. Paolo Zegna will work alongside Andrea Illy as Vice Chairman.
Andrea Illy was elected on the basis of a program that calls for significant changes in the organisation’s governance.
The Presidential Committee has expanded: Vice-Chairmen have been assigned with a broad mandate in terms of operational proposals within the sectors represented in Altagamma.
The more streamlined Board of Directors will be supported by a Strategic Council, assigned to meet four times a year to define the general guidelines of the foundation’s strategy.
The strategy for the next three years will focus on consolidating the institutional status of the Fondazione Altagamma, aimed at improving the competitiveness of the luxury market.
An objective based on the fact that the luxury market drives exports and represents an added value for Italian manufacturing. By strengthening the high-end sector, the entire national production system will benefit.
The Fondazione Altagamma commissioned the CRESV Institute of Bocconi University to conduct a detailed analysis on the luxury market’s contribution to GDP, employment, exports, investment and tax revenue.
The hope is that this study will lead to the institution of a public and private partnership between the government and the Fondazione Altagamma.
The activities of the Fondazione Altagamma currently underway include:
- Business Development (New Holding for high end industry and distribution, Institutional Relations, Networking, Research, Cross Selling and Cross Marketing)
- Altagamma Business Culture (Strategic Council, Altagamma Business Culture Program, Education, Craftsmanship)
- Promotion (Relaunch of the city of Milan)
Two big appointments in a week for Fondazione Altagamma in India: the India Design Forum 2013, the most important design-based event in India, connecting Indian and international designers and companies, was held in Mumbai on march 15-16. Altagamma was partner of the initiative for the second year: Armando Branchini (FONDAZIONE ALTAGAMMA), Roberto Gavazzi (BOFFI) e Rodrigo Rodriquez (FLOS) participated to the Forum, telling the origins and the characteristics of the italian design business model and presented their success cases.
The same speakers participated to the workshop organized on March 16th by Altagamma, ICE and Italian Embassy, during which Italian and Indian entrepreneurs and designers discussed the theme “Technology behind Italian Design”. For Altagamma also Manuel Gomiero (VENINI) e Carlo Roncato (ARTEMIDE) stepped in.
From Design to Luxury: on March 22 and 23 the Hindustan Times MINT Luxury Conference 2013 took place in Delhi. Fondazione Altagamma is partner of this event since the first editions. It was an important occasion to further discuss the issues concerning the framework conditions that make difficult to high end companies to enter the Indian Market. With Mr. Branchini and Mr Gavazzi, also Alberto Piantoni (MISSONI) e Fulvia Visconti Ferragamo (SALVATORE FERRAGAMO) participated.
The exhibition Altagamma Italian Contemporary Excellence that took place at the Triennale Museum in Milan was over on January27th.
Visited by more than 10.000 people, it continues on www.altagammaexcellence.com, with extra features and content.
Next stage will be in Shanghai, May 2013.
At today’s Altagamma Observatory in Milan, the European Commission presented its new strategy to ensure the competitiveness of the European high-end industries.
In the strategy, the EU notes that “Given the economic significance of the luxury goods sector, it is important to ensure that adequate policies are in place at EU level that take into account the high-end business model and help the sector to continue to grow and create jobs.”
According to the Commission, “The luxury industry has proven resilient to the crisis: A recent study shows that the industry corresponds to 3 % of EU GDP with an annual turnover of above € 400 billion. Some 990 000 people are directly employed in this sector in Europe. By merging traditional craftsmanship and quality manufacturing with high-end technologies, design and innovation, the European high-end industry promotes European values, culture, art, creativity and know-how in the world – leveraging European soft power.”
These facts are highlighted in the recent Communication from the Commission to the European Parliament and the Council on “promoting cultural and creative sectors for growth and jobs in the EU” and also in the EU Staff Working Document on “competiveness of the high-end industries”.
Speaking at the Observatory today, a Commission representative pointed out that European policy makers need to ensure the specificities of the high-end industries are taken into account when legislating in areas that impact the high-end business model – for example intellectual property, trade policy, selective distribution, craftsmanship, or legislation that may have an impact on the aura of luxury.
European Commission Vice-President Antonio Tajani also presented the strategy to all 27 European ministers at the Council meeting on 11October. In the meeting, VP Tajani explained to the Ministers why it is important to consider high-end as a strategic sector for growth and jobs.
High-end industry confirms the growth trend in 2012, and has an optimistic look on 2013.
The results of the 5 studies presented today during the conference Osservatorio Altagamma 2012 highlight a growth driven by leather goods, shoes, accessories, jewelry&watches, and by the Asian markets. Good results of tax-free shopping in the European Union.
Following all the press release of the all the studies.
On Sept. 17th, Fondazione Altagamma presented three studies on high-end retail and the online presence of the brands in the segment.
Retail integration is the winning formula for high-end brands, whose strategies increasingly focus on single-brand channels, including flagship stores, e-commerce, shop-in-shops, and outlets, in traditional markets and in new ones.
Size matters: The competitive advantage of the big players triggers virtuous circles in terms of visibility, awareness, growth of sales outlets, profitability, and bargaining power.
Brands are also becoming increasingly digitalised. Online sales exceeded six billion euros in 2011 (+28% compared to 2010, three times faster than for the sector as a whole).
At a time when discussions on how to promote growth lead the EU’s agenda, a study by Frontier Economics reveals the importance of the European luxury sector as a key driver for European jobs and competitiveness.
The study was commissioned by ECCIA, the European Cultural and Creative Industries Alliance, composed of the five major European luxury industry associations.
Commission Vice-President Antonio Tajani announces a political action plan to further enhance the competitiveness of the sector.
The Altagamma Monitor Update - May 2012 and the Altagamma Consensus were presented today in Milan.
The personal luxury goods market is expected to surpass 200 Billions euros in 2012.
China is the fastest growing market, accessories the best performing categories.
Here available the reports.
Prior to the premier opening of Vinitaly 2012 with OperaWine “Finest Italian Wines: 100 Great Producers” on March 24th 2012, the press conference OperaWine meets Altagamma “Italian Icons: From Fashion to Wine” will bring together leaders of the bedrock industries of Italian culture. “Italian Icons: From Fashion to Wine” will be held at 11:30 in the Palazzo della Ragione, Verona, Italy. Opinion leaders, journalists and international wine professionals are invited to participate in the brief conference before heading to the Grand Tasting to experience the great Italian winemakers that will pour their wines personally.
Fondazione Altagamma is Supporting Partner of the India Desgin Forum (IDF), the country’s first and most influential international design platform.
IDF’s sensational Design Week, an instructive week of workshops, screenings and exhibitions around the city (March 2-8), will culminate in a Design Forum, two intense days of experts’ talks (March 9-10).
Armando Branchini, Executive Director of Fondazione Altagamma, will participate to a panel on Friday 9th, on the theme “good Design is Good Business”
More info on www.indiadesignforum.com
Cautious optimism for North America and Europe, two-figure growth expected in Asia. Accessories – mainly bags and shoes – drive female consumption. For everyone the quality and appeal of Italian products is still guaranteed. Italian businesses advised to avoid downgrading and focus on marketing.
These are the main evidences from the forecasts of the top luxury retailers, presented at the Altagamma Conference held on February 7th in Milan.
On January 25th, at the Quirinal Palace the Altagamma Foundation presented the "Il successo nelle mani" (“Success on your hands”) project, an initiative which aims to promote and encourage manual work among young Italians.
With a film produced together with the Milan Centro Sperimentale di Cinematografia, Altagamma sought to illustrate the advantages of manual work within the Altagamma companies, adopting a lively tone to attract the younger age groups.
The video was designed to be distributed to Italian secondary schools in order to get children interested in an original and potentially extremely satisfying career.
During the ceremony for ‘Italian Quality Day’, Honorary Chairman Leonardo Ferragamo illustrated the aims of the project to President of the Republic, Giorgio Napolitano, and Federica Giorgi, a young leather goods producer at Gucci, briefly outlined her experience, speaking on behalf of all those appearing in the film.
The European Cultural and Creative Industries Alliance composed of the five major European luxury goods and creative industries organizations, Circulo Fortuny (Spain), Comité Colbert (France), Fondazione Altagamma (Italy) and Walpole British Luxury (UK) and Meisterkreis - Deutsches Forum für Luxus (Germany) supports the proposals announced by Vice President Tajani at the high level lunch on the Competitiveness of the Fashion sector, held on November 22nd.
At a high level roundtable discussion to which the following members of ECCIA have been invited: Chanel, Dior, Emilio Pucci, Harrods, Loewe, Moser, Max Mara and Thomas Pink; Vice President Tajani announced the opening of discussions for further collaboration on the 3 following proposals:
• The present group to become a high level advisory board on competitiveness
• The creation of a European data observatory for the luxury market
• The launch of a second study, following the current one on fashion, on the importance of the luxury sector to Europe and its links to tourism.
In order to set the right framework conditions for growth, ECCIA proposed the following issues for the Commission's attention:
• Support employment: encourage European artisanship and craftsmanship
• Support the European export industry: enable free trade and encourage tourism
• Increase consumer trust: encourage online growth and innovation of the Cultural and
Creative Industries (CCIs)
• Support the consumer: raise the standards so everyone can benefit from them
On October 25th took place in Milan the second edition of the Altagamma Market Focus, dedicated to the Brazilian Market.
A booming economy, a fast growing middle class and a high number of millionaires makes Brazil the next Eldorado for Luxury Goods.
This emerged from the analysis of the participants to the conference: Carlos Jereissati ofIguatemi Group, Claudia D’Arpizio of Bain&Co, Paolo Anselmi of GFK-Eurisko, Enrico Cavallari of Technogym, Marco Piscitelli of Flos, Diego Stecchi of Salvatore Ferragamo, Armando Branchini of Fondazione Altagamma
Positive trends confirmed for worldwide luxury markets in the traditional conference held in Milan on October 17th.
High end industry continues to grow beyond expectations: after confirming the recovery with a stunning 2010, the results for this year are even better, with a double digit growth that is unique in this difficult economic phase. And the forecasts for 2012 are positive as weel.
The 2011 edition of the ALTAGAMMA MONITOR was the most successful ever in terms of participants and media coverage.
The study realised by Fondazione Altagamma and Bain&Co on the world wide luxury consumptions has been extended to the new sectors: automotive, hospitality, wine and gourmet food, restaurants.
And a new study has been introduced in the already rich panel: the Digital Luxury Experience - Altagamma Index, that analyzes the online performance of luxury brand, with specific focus on social networks and forums
The Digital Luxury Experience - Altagamma-McKinsey Observatory, that analyzes the online presence and performance of high-end international brands and of the behavior of their customers, will be presented on Wednesday, September 15th.
Armando Branchini for Fondazione Altagamma and Marco Mazzù for McKinsey&Company will present the results of the study in a simultaneous press conference that will be held both in Milan, Piazza Duomo 31, and in Paris, Avenue des Champs-Elysées 79.
During the conference the top managers and leaders of global luxury industry will confronted with representatives from the Indian Governement in order to make the Indian Market more attractive for the high-end companies, trough the improvement of the essential terms for the development.
The Luxury Sector across the world has grown significantly in the last 2 decades, fuelled by increase in number of consumers with the discretionary spend and greater appreciation of the 'value' that Luxury products provide. Emerging markets have been a significant contributor to the growth with new consumers adopting Luxury in their lifestyles.
The Italian Delegation of the Altagamma Entrepreneurs will be composed by Armando Branchini, Executive Director of Fondazione Altagamma, Andrea Morante from Pomellato, Enrico Marinelli from Frette, Francesco Pesci from Brioni, Salvatore Basile from Ferretti Group, Maria Cristina Buccellati from Buccellati Holding Italia, Fabio Degli Esposti from Sanpellegrino, Fulvia Visconti Ferragamo from Salvatore Ferragamo, Matteo Alessi from Alessi and Giovanna Vitelli from Azimut Group.
Altagamma Companies can have a reduction on the participation fee:
The participation fee for one person will be 400 euros rather than 800 euros while the company fee for 3 participants of the same company will be 900 euros out 1600 euros.
Workshop subscription within 22nd November 2010.
The Workshop will take place at SDA Bocconi Headquarter, Via Bocconi, 8 in Milan
For further information: http://www.sdabocconi.it/it/attualisda/workshop_29_novembre_2010/ws_madein.htm
The complete report of the conference is now available.
The "Altagamma Consumer Insight - Luxury Consumer's behavior in China, Italy and United States" is now available on Altagamma website.
Fondazione Altagamma presented today in Milan the update of the Altagamma Consensus - the forecast analysis on trends in the sector, based on the opinions of the biggest international analysts, drafted by Fondazione Altagamma – and of the Altagamma World Wide Markets Monitor.
Both studies are available on the website, in Activities/Studies and Research section.
This was followed by a ceremony to welcome the new members of the Altagamma International Honorary Council, the body created in 2002 with the aim of consolidating relations with companies and cultural institutions which have contributed to promoting the culture of excellence and the highest values of Italian lifestyle in their countries, and who share the same development model as the Italian Altagamma companies, characterised by the excellence of projects, products, quality and customer services.
The new Honorary Members are: MOSS (USA), INFORM INTERIORS (Canada), SARIKA RODRIK (Chile), INTERDESIGN (Chile), IGUATEMI (Brazil), JHSF (Brazil), WEINLAND ARIANE ABAYAN (Germany), CHALHOUB GROUP (EAU), CENTRAL DEPARTMENT STORE LIMITED (Thailand), DAVID JONES (Australia).